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Introduction The NWS Yorktown sponsorship agreements follows the BUPERS guidelines on sponsorship and this guideline is our Bible. We adhere to it strictly. NWS Yorktown special events offer a unique avenue for the corporate sector to meet their business objectives through sponsorship opportunities. MWR events offer specific target markets of all ages including both military and civilian communities. In order to become apart of corporate advertising budgets, a certain message about NWS Yorktown special events and the many benefits they offer to potential sponsors must be conveyed in a timely and effective manner. There are more events than are supported by sponsorship dollars. Sponsorship proposals are being more carefully assessed to select opportunities which offer the most consideration and highest potential of measurable sales increases for budgeted promotional dollars. Once an event has been proven to deliver corporate benefits, sponsors will seek out more event opportunities and possible increase existing involvement. Establishing Excellence in Programming and Execution NWS Yorktown MWR special events compete with special event programs throughout the Hampton Roads area. These programs typically have large operating budgets and the ability to charge high ticket prices to patrons. MWR is becoming increasingly more effective in doing more with less and thus providing events equal to, and sometimes better than events on the outside for nominal fees. Consistency in excellence event programming is a goal of MWR. Communicating this idea to Hampton Roads military is an even greater goal. An established special events program with consistent high attendance records in a specified target market is a prime arena for a company looking to coordinate their promotional dollars efficiently. Understanding Corporate Objective of Event Participation Today, more than ever, event marketing must be designed to fulfill specific business objectives. By determining these distinct goals, we as event organizers can assist corporations in satisfying their projections through sponsorship of our events. Once sponsorship agreements have been signed, a personalized advertisement and promotional package can be tailored to specific business needs. For the event organizer, being in tune with the event means being able to offer creative marketing ideas to participation sponsors. It is just as important for the sponsor to receive a measurable, positive result as it is for MWR to obtain the sponsor’s dollars. Looking at the entire picture from both ends of the spectrum is the key to successful event marketing program. Commercial Sponsorship vs Donations Commercial sponsorship is the exchange of cash, goods, and/or services for marketing opportunities at an event.

Proposal for Multimedia Project Essay

A self-declared grey hat hacker has leaked credit card information from Visa and MasterCard. In a Pastebin statement, ‘Reckz0r’ said that he targeted the credit card giants for ‘curiosity and challenge’ and was only leaking a portion of the credit card information as he could not leak everything, as it was ‘too large’. He said: â€Å"I’m also censoring the credit card information such as CC number, secret code, expiry date for security measures, I also edited the way the information will look, the original one looked bullshit. The document includes the card owner’s name, address, telephone number and email address. Speaking on Twitter Reckz0r said that he did not hack Visa and MasterCard, but several banks. He later tweeted that he had ‘penetrated over 79 large banks’ and had been targeting these banks for three months. In a web chat, Reckz0r told SC Magazine that the total data file was 50GB and it mainly consisted of credit card data and ‘contained data of company-owners, for example (LinkedIn co-founder) Reid Hoffman’. He declined to answer a question on how he hacked the two companies, but when asked if he found flaws to make this hack easier, he said yes and admitted that he had also hacked into the FBI, Pentagon and US Navy websites and ‘leaked some of their staff emails’. In this instance, Reckz0r chose to reveal personal details of customers. Asked why he chose not to hit the credit card companies directly, Reckz0r said: â€Å"I’ve took down mastercard. com a year ago and Visa. This time, I did a leak. I hacked a few banks and leaked the information. The full leak is 50GB containing 500,000 citizen’s information. He confirmed that he was involved in the attack on MasterCard and Visa in December 2010, when Anonymous declared support for WikiLeaks founder Julian Assange after PayPal permanently restricted the account used by WikiLeaks. This led to attacks on PayPal and other sites who chose not to support Assange or the whistle-blowing website. Reckz0r said that he was involved in the Visa and MasterCard attacks with two others. He said: â€Å"We’re just showing that when LulzSec was over, people thought it’s the end of Anonymous, it isn’t actually. † He also said that he was working alone as he had been before. Tal Be’ery, web research team leader at Imperva, said: â€Å"Having looked at the files that were posted, it doesn’t look credible. If anything he hacked a website and downloaded credit card details that contained Visa and MasterCard – along with American Express. But it is highly unlikely that he hacked both Visa and MasterCard directly. † Asked what he would say to people suggesting it is not genuine credit card data, Reckz0r said: â€Å"They’re a bunch of haters, if I wouldn’t censor the data and leak the whole 50GB data, I’d be noticed as a black hat. †

Back in the Kitchen essays

Back in the Kitchen essays The role of women in learning and education underwent a gradual change in the Afro-Eurasian world and the Americas between the 11th and 15th centuries. As societies in Africa, Middle East, India, China, Europe, and America grew more complex they created new rights and new restrictions for women. In all regions of the world but the Middle East, society allowed women to maintain education in order to support themselves and their occupations. Women slaves in the Middle East were, however, prized on their intelligence. In Africa, women were trained in culinary arts. In India, women learned how to read and write with the exception of the sacred verses of the Vedas. In China and India, Buddhism helped women gain ground in maintaining education in. Buddhism allowed and encouraged women to join religion and education as equal to men. While in China a few women were Buddhist scholars, the Neo-Confucianists excluded women from the politics and educational system to prevent the power of wo men in government. Upper class women commonly had more opportunities for higher education then the lower class. Women in Europe and America lived more freely and openly than in other societies. European upper class women were able to read and write, become apprentices in towns, and perform family medicine, and some were caught with English Bibles. Noble and urban women had better chances of education than the common and rural women. In America, likewise everyone attended school, and the aristocratic women schooled to be priestesses. On the other hand, upper class Muslim women in India were covered by veils and had less access to educational material than the commoners. Women began to dominate the professional working world in culinary works, textiles, arts, medicine, and as slaves in almost all six regions. Considered physically inferior to men in all societies, women never occupied areas of heavy work, military combat, or long distance trade, but the...

Free Essays on Engagement

A Special Night It seemed like any other late spring night. I finished with work thinking only of how bad the rush hour traffic had become. Stuck in a stand still for nearly ten minutes, my nerves were on end. The last thing I needed was that phone call. With both hope, and fear in my heart I pressed the send button on my Motorola. With the simple greeting of hello, my fears were confirmed. My ex-husband had yet another asinine question, and an even more irritating favor to ask. He planned on taking our daughters swimming, but would not allow them to wear two piece swimming suits, which was all they owned. Much to my dismay he asked me to go and buy them new suits, with the empty promise that the money would be returned. Knowing that the money would never be seen again, but not wanting to punish my children, I reluctantly changed direction to the nearest Walmart. While rushing through the store in a very hostile mood, a rather pudgy woman with five children pushed along the aisle at a rather slow pace. In the nicest tone my voice could muster I politely said â€Å"Excuse me.† The woman looked at me and snapped back â€Å"Watch out kids we are moving to slow for some people.† Holding my tongue for fear of being sat on, I rushed up to the checkout aisle, when it finally happened. My phone rang again, and praying only that it was not my ex-husband, and answered again. This time however, the tone was different. It was a voice I was happy to hear, and could almost instantly change the nightmare of a day that I had already experienced. It was my boyfriend, and true love Tyler. His voice calm as always said lovingly â€Å"Hello sweetheart, how is my angel doing today?† With relief I replied about how awful I had been feeling and, hoping that he had something planned, hinted at what we were going to do tonight. Like so many times before he simply said that we were just going to dinner, and maybe to the park. At once a... Free Essays on Engagement Free Essays on Engagement A Special Night It seemed like any other late spring night. I finished with work thinking only of how bad the rush hour traffic had become. Stuck in a stand still for nearly ten minutes, my nerves were on end. The last thing I needed was that phone call. With both hope, and fear in my heart I pressed the send button on my Motorola. With the simple greeting of hello, my fears were confirmed. My ex-husband had yet another asinine question, and an even more irritating favor to ask. He planned on taking our daughters swimming, but would not allow them to wear two piece swimming suits, which was all they owned. Much to my dismay he asked me to go and buy them new suits, with the empty promise that the money would be returned. Knowing that the money would never be seen again, but not wanting to punish my children, I reluctantly changed direction to the nearest Walmart. While rushing through the store in a very hostile mood, a rather pudgy woman with five children pushed along the aisle at a rather slow pace. In the nicest tone my voice could muster I politely said â€Å"Excuse me.† The woman looked at me and snapped back â€Å"Watch out kids we are moving to slow for some people.† Holding my tongue for fear of being sat on, I rushed up to the checkout aisle, when it finally happened. My phone rang again, and praying only that it was not my ex-husband, and answered again. This time however, the tone was different. It was a voice I was happy to hear, and could almost instantly change the nightmare of a day that I had already experienced. It was my boyfriend, and true love Tyler. His voice calm as always said lovingly â€Å"Hello sweetheart, how is my angel doing today?† With relief I replied about how awful I had been feeling and, hoping that he had something planned, hinted at what we were going to do tonight. Like so many times before he simply said that we were just going to dinner, and maybe to the park. At once a...

Marketing 3 Essay Example | Topics and Well Written Essays - 750 words

Marketing 3 - Essay Example , the product characteristics such as country of ownership and manufacturer of the parts, country of assembly and design, and the impact of brand name will be analyzed and discussed. Hyundai has a reputation of having cheap and unreliable back in 1998. (Bingham, 2001) As part of the Hyundai’s success in U.S. market ten years after, the company has started to remove its image of offering cheap cars. For this reason, the company has recently changed its company slogan from â€Å"Value for the Money† to â€Å"Think about it.† (Kwok, 2007) Among Hyundai’s product line includes: Tucson, Veracruz, and Santa Fe – a small SUV; and 4-door cars like Accent, Azera, Elantra, Genesis, Sonata, and Tiburon; including the large-size SUV called Mohaves. (Hyundai, 2008d; Jin, 2008) Aiming to penetrate the market of luxury cars, Hyundai recently introduced a new sedan called the Genesis – a rear-wheel drive with V8 engine. (Buss, 2008) vehicles by strengthening its partnership with its dealers and investing millions of dollars in the improvements of its developmental facilities. Aiming to increase its target consumers’ confidence on Hyundai cars, the company offered a 5-year / 60,000 mile warranty and a 10-year / 100,000 mile limited powertrain warranty. (Bingham, 2008b) Aside from using the traditional promotion approach like the American car showrooms and other promotional activities such as sponsoring the several sports activities worldwide (Jin, 2008) and ‘Drivers Wanted’ ad campaign (BusinessWeek, 2007), Hyundai has invested on electronic promotion by signing a contract with CCG.XM back in 2000 (Busines Wire, 2000). Hyundai professionally manufacture its own original equipment parts which are designed for safety and resale value. (Hyundai, 2008c) For this reason, the company could easily provide a manufacturer warranty to ensure the quality and customers’ satisfaction over Hyundai cars. Hyundai automobiles in America are assembled in U.S. assembly plants

Short Story A short story about somebody who visits their friends Essay

Short Story A short story about somebody who visits their friends house and uses their computer. When their computer breaks down he blames his friend, before realising their was a fault with their computer - Essay Example He repeats this ritual five times. Although he is not a drinker, an insidious hangover would torture him the next morning reminding him of his wasted time after long nights of Internet bingeing. Like most addictions, the rationale for such behavior did not make any sense. Online high school behavior is just as bad as or even worse than high school itself. Online or not, gossip has no face time. Joe barges in with his IPod plugged into his ears and loud as it could be. He is wearing black jeans, a punk-studded belt tilted to the side, and a cap that says KORN. Joe has that hyperactive, ADHD intensity of waiting to entertain. â€Å"Alright look, I swear this is worth it. It’s unlike anything on the Web that is out there. It’s not some lame maze game where the Exorcist girl comes screeching at your screen. It’s no pop up windows full of false-hope million dollar jobs or anything like that.† Joe wears the posterity of a salesman, only he doesn’t have the matching outfit to compliment it. Just as Oscar was about to utter his first response to Joe’s obvious bogus Science Fiction field trip, the monitor shines a bright white that permeates the screen like a soft mist. Then the screen slowly zooms into black. Feeling spooked, Oscar felt an odd inclination to get out of there. Joe nonchalantly follows behind him. The parents weren’t home, so he couldn’t get their help. Oscar opens the door, but it is walled in with bricks. â€Å"Server Error† is chalked on the brick wall. However, they are able to escape through a window. The neighbourhood is not the same. The apartment building looks fragile like cardboard. The street tight ropes into a singularity that Joe or Oscar can’t quite make out. Joe and Oscar walk further down and notice the sides of everything have diminished. It’s a two-dimensional world. Oscar, in disbelief, continues to walk

Course Project Research Paper Example | Topics and Well Written Essays - 3000 words

Course Project - Research Paper Example Walmart is regarded as America’s largest grocery store. It is claimed by the company that more than 245 million customers visit the 10800 Walmart stores in more than 27 countries across the globe (Walmart, 2013c). The company offers electronic commerce website in more than 10 countries and employs more than 2.2 million staff worldwide. The company generated revenue of $466 billion in the fiscal year 2013. In the year 1945 the concept of goods being offered at lowers prices was evolved by Sam Walton. He opened the first Walmart store in the then year 1962 in Arkansas which was a result of his visionary leadership (Walmart, 2013b). The company has categorized into 3 major divisions; Walmart stores, Sam’s club and Walmart International. The author has been asked to serve for the post of the finance manager in the reputed company. Although the company is one of the most profitable companies of USA it is still facing certain dilemmas in allocation of budget and expenses. 1.2 Problem Statement Although, Walmart is regarded as one of the most reputed and largest retailer of the world it has sparked controversy regarding its management practice. Some of the human resource issues that has made the company a target for criticism are gender discrimination, wage inequality, bribery etc. It is observed that Walmart are facing various challenges due to lack of implementation of an effective human resource system. The wage inequality system is often a result of lack of well defined wage and salary system in Walmart. More than 2000 women employee of Walmart in 48 states have claimed that the management of Walmart practiced gender discrimination (Hines, 2012). In the year 2011 the women employee had filed suit against the company management for denial of promotion and low pay (Levine, 2012). The women employees had even claimed that the men who held less seniority position than the women employee were promoted first. The US Supreme Court had declared that the wage system was not systematic and smooth in Walmart. This is because the regional polices for wage administration are different in the stores of Walmart. Walmart had agreed to their varied wage incentive plans in different regions and had to pay compensation damages worth $111.7 million to women employees of London(Hines, 2012). 1.3 Research Questions Based on the problem statement and objectives of the study the following questions were formulated. Each of these research questions will be addressed accordingly. 1. How can an effective salary and wage administration improve the efficiency of the employees? 2. How can an incentive plan improve the morale of the employees? 3. What contemporary human resources theories can help in promoting a congenial work environment? 1.4 Literature Review Wage &Salary Inequality in Walmart Wages and Salaries are linked to the productivity of the organization and have a direct influence on the efficiency of the employee. Walmart has been accused of wage and salary inequality practices several times in spite of being one of the most profitable companies of the world. It has been observed that the Walmart management pays $8.00 on an hourly basis with 32 works per week which equals to $256 per week (Santa Clara University, 2004). This calculation shows that