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Introduction The NWS Yorktown sponsorship agreements follows the BUPERS guidelines on sponsorship and this guideline is our Bible. We adhere to it strictly. NWS Yorktown special events offer a unique avenue for the corporate sector to meet their business objectives through sponsorship opportunities. MWR events offer specific target markets of all ages including both military and civilian communities. In order to become apart of corporate advertising budgets, a certain message about NWS Yorktown special events and the many benefits they offer to potential sponsors must be conveyed in a timely and effective manner. There are more events than are supported by sponsorship dollars. Sponsorship proposals are being more carefully assessed to select opportunities which offer the most consideration and highest potential of measurable sales increases for budgeted promotional dollars. Once an event has been proven to deliver corporate benefits, sponsors will seek out more event opportunities and possible increase existing involvement. Establishing Excellence in Programming and Execution NWS Yorktown MWR special events compete with special event programs throughout the Hampton Roads area. These programs typically have large operating budgets and the ability to charge high ticket prices to patrons. MWR is becoming increasingly more effective in doing more with less and thus providing events equal to, and sometimes better than events on the outside for nominal fees. Consistency in excellence event programming is a goal of MWR. Communicating this idea to Hampton Roads military is an even greater goal. An established special events program with consistent high attendance records in a specified target market is a prime arena for a company looking to coordinate their promotional dollars efficiently. Understanding Corporate Objective of Event Participation Today, more than ever, event marketing must be designed to fulfill specific business objectives. By determining these distinct goals, we as event organizers can assist corporations in satisfying their projections through sponsorship of our events. Once sponsorship agreements have been signed, a personalized advertisement and promotional package can be tailored to specific business needs. For the event organizer, being in tune with the event means being able to offer creative marketing ideas to participation sponsors. It is just as important for the sponsor to receive a measurable, positive result as it is for MWR to obtain the sponsor’s dollars. Looking at the entire picture from both ends of the spectrum is the key to successful event marketing program. Commercial Sponsorship vs Donations Commercial sponsorship is the exchange of cash, goods, and/or services for marketing opportunities at an event.